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Indianapolis Power & Light Company


Indianapolis Power & Light Company works hard to keep the lights on. Doubly so during the holiday season.

Launch site ›


Every year, IPL creates a holiday eCard which is distributed to corporate partners, vendors and notable community figures. Seeking new thinking for the traditional eCard, IPL turned to xiik. They wanted to something new and different while prominently featuring the iconic lighting displays on their headquarters building.


xiik strategized and concepted a wide range of ideas; from video and animation to assorted games, before settling on “Keep the Lights on,” a game that brings the IPL building front and center while delivering the message of how hard IPL works to keep the lights on in our communities.

  • Design
  • Mobile App Design & Development
  • Strategy