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Tow Yard Brewing Co

Branding, Print

Bringing rustic vibes and artisan flavors to Indy’s bustling brewing scene.

CHALLENGE

Indianapolis is brewing up more craft beer than you can shake a stick of hops at. Tow Yard Brewing was a new entrant into the Circle City market and was facing a lot of competition from established brands. They came to xiik with some beer samples and a need to develop a brand image and voice that would set them apart.

SOLUTION

First things first, we began with strategy. We uncovered the nuances of the beer aficionado and added a working-man’s tone of voice. We papered our conference room with a collection of inspirational images, textures, and colors related to both breweries and junk yards. Then we began crafting a new identity with a logo, and quippy coasters. Then came packaging and environmental brand elements like tap handles and exterior signage.

SERVICES
  • Copywriting
  • Design
  • Environmental Design
  • Logo and Identity System Design
  • Print Design & Production