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Using Pinterest for Your B2B Business

Pinterest for Business

Using Pinterest for Your B2B Business

As shoppers head to their computers this holiday season, more and more retailers are using Pinterest to sell and promote their products. But what about those of us in business-to-business? How can a highly visual site with users so focused on recipes and wedding planning help a B2B business?

As a self-proclaimed Pinterest addict, I use it for wedding planning (or rather planning a wedding that I will never afford). However, Pinterest is more than just a website for cooks, shoppers, and brides-to-be. It has developed into a powerful marketing tool used by big name brands and small businesses alike.

How can you use Pinterest in your B2B business?

  • Pin and repin. Pinterest is extremely viral. According to RJMetrics, 80% of pins are repins; your exposure goes on autopilot whether you’re repinning others’ content or being repinned.
  • Be unique. Repinning others’ pins will help build your follower list, and your new followers will want to know who you are. Use original content to increase web traffic, showcase who you are, and instill confidence in your brand.
  • Say “thanks!” When you repin an image, credit the pin’s originator. Notify them using the @ symbol before their username (e.g. “@xiik”); pinners love to be mentioned and will often follow you back.
  • Think in terms of SEO. Use hash tags (type # before a keyword or combined keywords, such as #emailmarketing), keywords, and links to your website in captions and your About section.
  • Be creative. Anything can be pinned: Turn white papers or company statistics into infographics or tutorials.
  • Sell you. Highlight your achievements and capabilities by pinning case studies and visually interesting testimonials featured on your website.
  • Use the Follow button. Add Pinterest’s follow button to your site, email signature, or other social media pages to open up the lines of communication and increase brand exposure.
  • Review analytics. Use an analytics service, such as PinReach, to better understand your audience. By monitoring engagement, you can modify content to better serve your target audience’s interests.

How do you incorporate Pinterest in your marketing strategy? What tools or tricks of the trade do you recommend?

Follow xiik on Pinterest.

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Tags: B2B, Pinterest, social media marketing,

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